Information is power, and information is built on data.
Marketing professionals the world over use our data daily to successfully develop sales, budget and strategic plans.
Our client group comprises all management levels who need to analyze the market and draw conclusions regarding:
- Market size development and potential
- The establishment of realistic sales targets
- Competitors’ relative market strengths and weaknesses
- Production capacity loads/investments
- New product development/introduction needs
For over 30 years, we have gained industry recognition as a leader in accurate market data for the Office Automation and Production environments, helping clients plan, implement and monitor product strategies.
Building on our unique research method, we can provide strategic data with unparalleled reliability and precision, thanks to researchers operating locally.
Each quarter, market data covering all channels is delivered to our clients, who can access it anytime, anywhere through our database portal.
Detailed model-level information allows us to tailor data to customers’ needs and demands, giving them unparalleled flexibility in defining what data best suits their needs.
We provide timely, strategic data each quarter through careful monitoring thousands of individual models, in a dozen of industries:
- Consumer flatbed scanners;
- Digital color presses;
- Document management scanners;
- Direct-to-garment printers;
- Inkjet printers/MFPs;
- Large format printers;
- Production devices;
- Single-function page printers;
- Wide format copiers.
Deep customer and channel knowledge mean we can also provide specific market insight to our clients.
What’s more, with over 10 years of model-level historical data available to our clients lets them also study long-term markets trends and developments.
Get access to:
- sales units;
- revenue estimates;
- installed base estimates;
- full channel distributions;
- 6-month projections;
- five-year sales forecasts;
- print volumes;
- digests and news articles.
We are alone in providing data sourced during extensive field-research, conducted by
our team of locally-based researchers through regular face-to-face interviews with every major and most minor players in each country.
The method is carefully designed to cover the total market, with no market segment or distribution channel excluded.
Thanks to this method, we build an intimate knowledge of both local and global conditions affecting market developments in all countries we survey.
Europe – Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Georgia, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.
Middle East & Asia – Bahrain, Iraq, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Tajikistan, Turkmenistan, United Arab Emirates, Uzbekistan.
Africa – Algeria, Angola, Cameroon, Congo DR, Egypt, Ethiopia, Gabon, Ghana, Ivory Coast, Kenya, Libya, Morocco, Mozambique, Nigeria, Senegal, Southern Africa, Tanzania, Tunisia, Uganda, Zambia.
America – Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Venezuela, Rest of Latin America.
The best data remains useless if it’s not readily accessible, which is why we provide, in addition to our formal quarterly reports, unlimited online access to all data available, for utmost flexibility and timely delivery.
This is the fastest way for clients to get exactly the information they need, wherever they are, and exactly when they need it.